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arcade fire + premium digital + all sorts of other things that we might add in the title

The Montreal/Texas band Arcade Fire has just released a new album, Suburbs. Arcade Fire is about as big as indie bands get, and their plan is to stay indie – as far as I know.
You can buy the new album here:

And some interesting notes about how you can buy:
* Premium digital ($7.99)
* CD + Premium digital ($12.99)
* Vinyl + premium digital ($24.99)
All orders come with non-premium digital (ie in lossy m4a format) … with “visuals for each song, lyrics & contextual hyperlinks.”

Finally, you get one of 8 covers … randomly assigned.

In short:
– low quality digital is the baseline
– and it’s implied that if you want that for free you can find it
– everything else is a bundle of some sort: digital + something
– high quality digital, and physical copies are premium products
– a kind of customization: only 1 in 8 purchasers will have the same cover as you.

The digital is almost a give-away, everything else you are paying because you care enough to have something more substantial.

I suspect the big problem in the book business is that most books aren’t worth caring about enough to want a memento. So the real problem in publishing is not so much the shake-up of digital, but rather that consumers (and publishers) just don’t care that much about the majority of books that are published and bought.

One Comment

  1. AKMA AKMA 2010-08-09

    On the nose, Hugh.

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