Categories: media, web

10 questions for media entities

Jeff Jarvis asks 10 questions of newspapers… Probably these should be asked of anyone who has anything to do with:
a) information
b) the webbernet

Here are the questions, and some teasers… see more here.

1. Who are we?
“I’m going to start with an existential question. It’s a fairly ridiculous one but I don’t think any newspaper has really decided what they are,”…

2. A new relationship?
Jarvis said news organisations need to decide on the appropriate relationship with their audience…

3. Are we generous?
Generosity could take many forms, according to Jarvis – sharing technology, supporting people with the Guardian ad network, allowing people to be stars in the outside world…

4. Do we know who’s smart?
“I’ve changed my mind – I used to be Mr Everything Should Be Open but I have read CiF comments too,” Jarvis said, adding that he was not picking on CiF in particular. “We need to figure out who the smart people are – it’s not just about creating content but also curating people.” …

5. Are we findable?
The idea that people will come to us is changing, and news websites “can’t be findable enough”, according to Jarvis…

6. Are we a platform?
The Guardian had already moved towards becoming a platform with the launch of Comment is Free and the fact that commenters have their own profile, Jarvis said…

7. Are we inventing new narratives?
Jarvis said reporters should go out with audio equipment all the time just to capture what might happen….

8. Are we in data layers?
“Data can tell you things if you find a way to listen,” Jarvis said…

9. Are we having fun yet?
Jarvis said it was essential to experiment and “play” with new ideas in order stay ahead of the competitors…

10. Are we agile?
“The Guardian is the best in the world but others are catching up,” Jarvis warned….

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