The authors remain optimistic, however, concluding that “the solutions to this issue lie not in imposing new regulatory restrictions on Canadian companies as some stakeholders have suggested – but rather in encouraging them to stake out territory on the Internet. . .to regulate Canadians, while the rest of the world competes in an open market, would in our view be counterproductive.”
The message is clear – broadcasters must adapt by shifting from their reliance on protective regulations and inexpensive U.S. content to instead competing on the unregulated global stage with their own, original Canadian content delivered to an international audience on conventional and Internet platforms. This should dramatically alter Canadian content production from one mandated by government regulation to one mandated by market survival.
The Canadian Association of Broadcasters, says Geist, is upset with the recommendations, worried that it will help to erode the solid foundation of Canadian culture they have built, the cherished productions that have made Canadian broadcasting the darling of international critics, shows like Corner Gas, Air Farce, Wind at My Back, Pit Poney … etc. etc. etc. The list of their achievements is indeed long, as is the pantheon, if you will, of Canadian TV culture, the dizzying pinnacles of creativity and cutural importance that CTV and Global and CBC TV have nurtured and cultivated in the past 20 years. Littlest Hobo, Beachcombers. Street Legal.
The internet is scary, and must be stopped, lest we lose all that our broadcasters have worked so hard to build.