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	<title>Hugh McGuire &#187; web</title>
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	<link>http://hughmcguire.net</link>
	<description>publishing, technology, media, philosophy, a bit of politics.</description>
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		<title>Good Links- Weekly: August 28</title>
		<link>http://hughmcguire.net/2010/08/28/good-links-weekly-august-28/</link>
		<comments>http://hughmcguire.net/2010/08/28/good-links-weekly-august-28/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 20:59:21 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[web]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://hughmcguire.net/2010/08/28/good-links-weekly-august-28/</guid>
		<description><![CDATA[This weeks&#8217; Good Links wherein Mitch (w / t) Alistair (w / t) and I choose links for each other. A Textbook Example of What&#8217;s Wrong with Education &#8211; Edutopia. &#8220;This piece looks at how school textbooks are purchased in the US, and how a strange combination of Gerrymandering, industry consolidation, and book budgets are [...]]]></description>
			<content:encoded><![CDATA[<p>This weeks&#8217; <a href="http://www.twistimage.com/blog/archives/six-links-worthy-of-your-attention-8/">Good Links</a> wherein Mitch (<a href="http://twistimage.com/blog">w</a> / <a href="http://twitter.com/mitchjoel">t</a>) Alistair (<a href="http://www.bitcurrent.com/">w</a> / <a href="http://twitter.com/acroll">t</a>) and I choose links for each other.</p>
<p><strong><a href="http://www.edutopia.org/muddle-machine" target="_blank">A Textbook Example of What&#8217;s Wrong with Education &#8211; Edutopia</a></strong>.<em><br />
</em>
<p style="text-indent:20pt;">&#8220;This piece looks at how school textbooks are purchased in the US, and how a strange combination of <a href="http://en.wikipedia.org/wiki/Gerrymandering" target="_blank">Gerrymandering</a>, industry consolidation, and book budgets are letting fringe special interest groups redact American history. I came across it in my research into the coming collision of tablet computing, education, and teachers&#8217; unions.&#8221; (Alistair for Hugh).</p>
<p><strong><a href="http://modernistcuisine.com/2010/08/new-excerpt/" target="_blank">Modernist Cuisine &#8211; Book Excerpt</a></strong>.</p>
<p style="text-indent:20pt;">&#8220;I&#8217;m a bit of a food nut, and I devoured (pun intended) books like <a href="http://www.curiouscook.com/cook/home.php" target="_blank">Harold McGee&#8217;</a>s <a href="http://www.curiouscook.com/cook/on_food.php" target="_blank">On Food and Cooking</a>.  But now <a href="http://en.wikipedia.org/wiki/Nathan_Myhrvold" target="_blank">Nathan Myhrvold</a> of <a href="http://www.microsoft.com" target="_blank">Microsoft</a> has taken it to a new level entirely. His <a href="http://modernistcuisine.com/" target="_blank">Modernist Cuisine</a> is a five-volume compendium, a rethinking of L&#8217;Escoffier with modern science added in. They recently released this fascinating excerpt which shows the cutaways, high-speed photography, fiber optic cameras, and other techniques they used in the text. Of course, at $500 for the book, this 20-page PDF is probably the closest I&#8217;ll get.&#8221; (Alistair for Mitch).</p>
<p><strong><a href="http://www.wired.com/wired/archive/12.12/traffic.html" target="_blank">Roads Gone Wild &#8211; Wired.com</a></strong><strong>.<br />
</strong>
<p style="text-indent:20pt;">&#8220;I love this kind of story. It appeals to my innate sense that in modern civilization we often break things when we try to fix them. This is about the Dutch traffic engineer, <a href="http://en.wikipedia.org/wiki/Hans_Monderman" target="_blank">Hans Monderman</a>, who brings safety to the roads by removing all the signs. I&#8217;m not quite sure what the wider message is, but I like it.&#8221; (Hugh for Alistair).</p>
<p><strong><a href="http://corp.daylife.com/blog/2010/8/23/accidental-news-explorer-powered-by-daylife-now-available-fo.html" target="_blank">The Accidental News Explorer &#8211; Daylife</a></strong>.</p>
<p style="text-indent:20pt;">&#8220;Mitch and I are both newspaper and magazine junkies. We&#8217;re old-media maniacs wired for new media &#8211; and we&#8217;ve had hours &#8211; maybe days &#8211; of conversations about what a great news start-up would look like. We still don&#8217;t know, but every time a new and innovative take on news creation or consumption crosses my radar, I send it along to Mitch. Forthwith: The Accidental News Explorer app for the <a href="http://www.apple.com/iphone" target="_blank">iPhone</a>, which curates good content and throws in a dash of serendipity. I haven&#8217;t played with this app yet, but I expect Mitch and I will be arguing or complaining about it soon over lunch.&#8221; (Hugh for Mitch).</p>
<p><strong><a href="http://www.slate.com/id/2212108/pagenum/all/#p2" target="_blank">Jurassic Web &#8211; Slate</a></strong>.</p>
<p style="text-indent:20pt;">&#8220;This is a very charming and terrifying piece. It&#8217;s one of those moments that make you realize, &#8216;wow, technology has really changed and can we even call this stuff technology anymore?&#8217; The truth of the matter is that we weren&#8217;t really doing much of anything with the Web back in 1996&#8230; and doesn&#8217;t that feel like yesterday?&#8221; (Mitch for Alistair).</p>
<p><strong><a href="http://www.fourhourworkweek.com/blog/2010/08/23/seth-godin-and-print-publishing/#more-3009" target="_blank">How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing &#8211; Tim Ferriss</a></strong>.</p>
<p style="text-indent:20pt;">&#8220;If you think it&#8217;s hard to shut-up Hugh and I when we discuss newspapers and magazines, you don&#8217;t want to be around us when we talk book publishing. It&#8217;s probably annoying to people who are just sitting near-by. While I ranted about <a href="http://sethgodin.typepad.com" target="_blank">Seth Godin</a>&#8216;s recent announcement that he would no longer be publishing books in a traditional fashion (more on that here: <a href="http://www.twistimage.com/blog/archives/you-are-not-seth-godin/" target="_blank">You Are Not Seth Godin</a>), <a href="http://www.fourhourworkweek.com" target="_blank">Tim Ferriss</a> (the best-selling business book author of <a href="http://www.fourhourworkweek.com/blog/overview/" target="_blank">The 4-Hour Work Week</a>) wrote this killer (and long) blog post about how books are created and sold. Tim always brings sparks and sharp wit to his content, and this Blog post is no exception.&#8221; (Mitch for Hugh).</p>
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		<title>Good Links &#8211; Weekly: August 14</title>
		<link>http://hughmcguire.net/2010/08/15/good-links-weekly-august-14/</link>
		<comments>http://hughmcguire.net/2010/08/15/good-links-weekly-august-14/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 14:03:27 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://hughmcguire.net/2010/08/15/good-links-weekly-august-14/</guid>
		<description><![CDATA[This weeks&#8217; Good Links wherein Mitch (w / t) Alistair (w / t) and I choose links for each other. Top Secret America &#8211; The Washington Post Alistair for Hugh: Put on your tinfoil hats: they really are out to get you! This Washington Post piece on Top Secret America includes an interactive exploration of [...]]]></description>
			<content:encoded><![CDATA[<p>This weeks&#8217; <a href="http://www.twistimage.com/blog/archives/six-links-worthy-of-your-attention-3/">Good Links</a> wherein Mitch (<a href="http://twistimage.com/blog">w</a> / <a href="http://twitter.com/mitchjoel">t</a>) Alistair (<a href="http://www.bitcurrent.com/">w</a> / <a href="http://twitter.com/acroll">t</a>) and I choose links for each other.</p>
<p><strong><a href="http://projects.washingtonpost.com/top-secret-america/">Top Secret America &#8211; The Washington Post</a></strong></p>
<p style="text-indent:20pt;"><em>Alistair for Hugh:</em> Put on your tinfoil hats: they really are out to get you! This <a href="http://www.washingtonpost.com">Washington Post</a> piece on Top Secret America  includes an interactive exploration of the off-the-books US military spending, showing how much money goes where. Not only is it entertaining fodder for conspiracy theorists, but it&#8217;s a great demonstration of how journalism can work well in the digital age: this isn&#8217;t something that can be easily vacuumed up via an RSS feed and repurposed by someone else. This is part of a 2-year investigative project by the Post, nicely wrapped in interactive applications and videos.</p>
<p><strong><a href="http://blogs.wsj.com/wtk/">What They Know &#8211; The Wall Street Journal</a></strong><strong><br />
</strong>
<p style="text-indent:20pt;"><em>Alistair for Mitch: </em>As the world agonizes over privacy and anonymity, triggered in part by <a href="http://online.wsj.com/article/SB10001424052748703309704575413553851854026.html">Google&#8217;s CEO&#8217;s assertions that we should just get used to no longer being anonymous</a>, the Wall Street Journal put together a great illustration of the most prevalent invasion of privacy, tracking cookies. Cookies are a much-maligned scapegoat for cyber-crime; without them, we wouldn&#8217;t have the dynamic web we enjoy today. But when cookies are used to share information across sites, they can be put to all kinds of nefarious uses. This interactive app puts tracking in plain sight. The surprise leader? Dictionary.com, which puts 159 cookies, 23 flash components, 41 beacons, and 11 first-party cookies &#8211; 168 of which don&#8217;t let visitors opt out &#8211; into your web browser. Really? Why do I need over 200 cookies to find out what paranoid means, anyway?</p>
<p><strong><a href="http://thelastpsychiatrist.com/2010/07/why_parents_hate_parenting.html">Why Parents Hate Parenting &#8211; The Last Psychiatrist</a></strong><strong><br />
</strong>
<p style="text-indent:20pt;"><em>Hugh for Alistair:</em> There&#8217;s been much talk about happiness and parenthood of late, with more studies showing that kids (supposedly) make you unhappy. I&#8217;ve come across the Last Psychiatrist blog a few times in the past couple of weeks, and each time come away thinking: reading time well spent. Here he cuts apart the premises upon which the happy/unhappy parent paradigm is built. Conclusion: ego overload.&#8221;</p>
<p><strong><a href="http://www.npr.org/templates/story/story.php?storyId=129090687">Fresh Air Remembers Historian Tony Judt &#8211; NPR</a></strong><strong>.<br />
</strong>
<p style="text-indent:20pt;"><em>Hugh for Mitch: </em>Mitch recently had to cancel a lunch with me because of a funeral. I&#8217;ve had two close friends (one real life, one online) die of cancer in the past three months. Death is a fact of our existence that we aren&#8217;t good at coping with in Western culture. This is an interview with <a href="http://en.wikipedia.org/wiki/Tony_Judt">Tony Judt</a>, the prolific British/Amercian historian, from a few months back, when he was suffering a quick decline from Lou Gehrig&#8217;s disease, an affliction to which he succumbed this week. It&#8217;s funny, and smart and moving.</p>
<p><strong><a href="http://blogs.law.harvard.edu/doc/2010/07/31/the-data-bubble/">The Data Bubble &#8211; Doc Seals Weblog</a></strong><strong>.<br />
</strong>
<p style="text-indent:20pt;"><em>Mitch for Alistair: </em>It&#8217;s sort of freaky that Alistair&#8217;s recommended link for me was <a href="http://online.wsj.com" target="_blank">The Wall Street Journal</a>&#8216;s look at <a href="http://en.wikipedia.org/wiki/HTTP_cookie" target="_blank">cookies</a> and online privacy, considering I had this Blog post from <a href="http://blogs.law.harvard.edu/doc/" target="_blank">Doc Searls</a> (co-author of the magnificent business book, <a href="http://www.cluetrain.com" target="_blank">The Cluetrain Manifesto</a>) pegged for him. While Doc does his usual role of breaking through the chaff really well, it&#8217;s his own thoughts on the subject (and the amazing comments within the Blog post) that really makes this piece shine. Regardless of which side of the fence you&#8217;re on about this topic, this Blog post made me love Blogs and everything the Internet has done for society even more because of the open conversation.</p>
<p><strong><a href="http://booksearch.blogspot.com/2010/08/books-of-world-stand-up-and-be-counted.html">Books of the world, stand up and be counted! All 129,864,880 of you &#8211; Inside Google Books</a></strong>.</p>
<p style="text-indent:20pt;"><em>Mitch for Hugh: </em>This story will either make you marvel at technology or leave you shaking your head and paranoid about the coming <a href="http://en.wikipedia.org/wiki/Technological_singularity">singularity</a>. In this Blog post from the <a href="http://books.google.com/books">Google Books</a> people, they attempt to define what, exactly, a &#8216;book&#8217; is (a topic near and dear to Hugh&#8217;s heart &#8211; if you&#8217;ve ever listened to our audio Podcast, <a href="http://www.twistimage.com/podcast">Media Hacks</a>), how to count/track the amount of books and &#8211; on top of that &#8211; how many books <a href="http://www.google.com" target="_blank">Google</a> believes have been in the world (and &#8211; if you know anything about Google &#8211; it&#8217;s an exact number). A pretty fascinating read about books, publishing and the future.</p>
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		<title>HTML5 Audio Tag Mess</title>
		<link>http://hughmcguire.net/2010/08/13/html5-audio-tag-mess/</link>
		<comments>http://hughmcguire.net/2010/08/13/html5-audio-tag-mess/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 18:50:30 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://hughmcguire.net/2010/08/13/html5-audio-tag-mess/</guid>
		<description><![CDATA[Good news: in the new HTML5 spec, you don&#8217;t need Flash or another plugin to play audio files from standards compliant browsers. Instead, you can put your audio link between &#60;audio&#62; tags, and all should be well. New releases of Safari, Chrome, Firefox, and Opera all support the audio tag. Bad news: Safari, Chrome, Firefox [...]]]></description>
			<content:encoded><![CDATA[<p>Good news: in the new HTML5 spec, you don&#8217;t need Flash or another plugin to play audio files from standards compliant browsers. Instead, you can put your audio link between <code>&lt;audio&gt;</code> tags, and all should be well.</p>
<p>New releases of Safari, Chrome, Firefox, and Opera all support the audio tag.</p>
<p>Bad news: Safari, Chrome, Firefox and Opera all support the tag, but they don&#8217;t all support the same codecs &#8211; or kinds of audio files. Here, from <a href="http://html5doctor.com/native-audio-in-the-browser/">HTM5 Doctor</a>, is a list of current support:</p>
<p><img src="http://img.skitch.com/20100813-b1ap4x1uh917ihe6u1xigssjux.jpg" alt="HTML5 browser codec support" class="aligncenter"></p>
<p>Man.</p>
<p>You can solve the problem by offering all the codecs between the tags, so:</p>
<p><code><br />
&lt;audio&gt;<br />
&lt;source src="librivox.ogg" /&gt;<br />
&lt;source src="librivox.mp3" /&gt;<br />
&lt;source src="librivox.wav" /&gt;<br />
&lt;/audio&gt;</code></p>
<p>Anyone have a better explanation for such a jumble?</p>
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		<title>LibriVox Turns Five</title>
		<link>http://hughmcguire.net/2010/08/10/librivox-turns-five/</link>
		<comments>http://hughmcguire.net/2010/08/10/librivox-turns-five/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:34:44 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[librivox]]></category>
		<category><![CDATA[myprojects]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://hughmcguire.net/2010/08/10/librivox-turns-five/</guid>
		<description><![CDATA[On August 10, 2005 I put up a website, called it LibriVox, and posted the following: LibriVox is a hope, an experiment, and a question: can the net harness a bunch of volunteers to help bring books in the public domain to life through podcasting? LibriVox is an open source audio-literary attempt to harness the [...]]]></description>
			<content:encoded><![CDATA[<p>On August 10, 2005 I put up a website, called it LibriVox, and posted the following:</p>
<blockquote><p>LibriVox is a hope, an experiment, and a question: can the net harness a bunch of volunteers to help bring books in the public domain to life through podcasting?</p>
<p>LibriVox is an open source audio-literary attempt to harness the power of the many to record and disseminate, in podcast form, books from the public domain. It works like this: a book is chosen, then *you*, the volunteers, read and record one or more chapters. We liberate the audio files through this webblog/podcast every week (?).</p></blockquote>
<p>Five years later, it seems as if the answer is: yes. [<a href="http://librivox.org/2010/08/10/librivox-turns-five/">more...</a>]</p>
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		<title>Good Links, Weekly &#8211; July 24</title>
		<link>http://hughmcguire.net/2010/07/24/good-links-weekly-july-24/</link>
		<comments>http://hughmcguire.net/2010/07/24/good-links-weekly-july-24/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 19:41:45 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[More Good Links: Mitch (w / t) picks a link for me and a link for Alistair (w / t). Alistair and I do the same. Star Wars: Episode 1 &#8211; Red Letter Media. Alistair for Hugh: Techcrunch recently covered a three-hour, candid discussion with Conan O&#8217;Brien in which he said of Big Media producers, [...]]]></description>
			<content:encoded><![CDATA[<p>More <a href="http://www.twistimage.com/blog/archives/six-links-worthy-of-your-attention-3/">Good Links</a>: Mitch (<a href="http://twistimage.com/blog">w</a> / <a href="http://twitter.com/mitchjoel">t</a>) picks a link for me and a link for Alistair (<a href="http://www.bitcurrent.com/">w</a> / <a href="http://twitter.com/acroll">t</a>). Alistair and I do the same.</p>
<p><strong><a href="http://www.redlettermedia.com/phantom_menace.html" target="_blank">Star Wars: Episode 1 &#8211; Red Letter Media</a></strong><strong>.<br />
</strong>
<p style="text-indent:20pt;"><em>Alistair for Hugh:</em> <a href="http://www.techcrunch.com" target="_blank">Techcrunch</a> recently covered <a href="http://techcrunch.com/2010/07/18/conan-o%E2%80%99brien%E2%80%99s-lovehate-relationship-with-the-internet/" target="_blank">a three-hour, candid discussion</a> with <a href="http://twitter.com/conanobrien" target="_blank">Conan O&#8217;Brien</a> in which he said of Big Media producers, &#8216;Those men behind the curtain &#8212; the great and powerful Oz &#8212; are scared shitless right now,&#8217; adding that the chaos is so high that anyone in the audience could just as likely be running a major network in a few years. This is pretty simple economics: one-to-millions media was based on economies of scale, but an audience of one is based on economies of skill. While the Techcrunch piece is must-read for anyone interested in new media, that&#8217;s not what I want you to watch. Rather, you need to see <a href="http://www.redlettermedia.com/phantom_menace.html">this 7-part, 70-minute review</a> of <a href="http://www.imdb.com/title/tt0120915/" target="_blank">The Phantom Menace</a>, by a serial killer. It&#8217;s brilliant, and it proves O&#8217;Brien&#8217;s point more than any celebutante or startup could ever do. So grab a beer or three and some friends, and watch this.&#8221;</p>
<p><strong><a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/01/18/AR2006011801434_pf.html" target="_blank">The Peekaboo Paradox &#8211; The Washington Post</a></strong><em><br />
</em>
<p style="text-indent:20pt;"><em>Alistair for Mitch</em>: &#8220;<a href="http://www.thegreatzucchini.com/" target="_blank">The Great Zucchini</a> works 2 days a week, makes $100K a year. He&#8217;s scruffy and his trademark is putting a diaper on his head. This entertaining piece from <a href="http://www.washingtonpost.com" target="_blank">The Washington Post</a> looks inside the wacky economics of children&#8217;s entertainers. Beyond being a terrifying reminder to save all of my pennies, and the perils of living day to day, it&#8217;s actually an object lesson in marketing, supply, demand, branding, and the value of transparent innocence and customer empathy.&#8221;</p>
<p><strong><a href="http://www.smh.com.au/technology/technology-news/no-minister-90-of-web-snoop-document-censored-to-stop--premature-unnecessary-debate-20100722-10mxo.html" target="_blank">No Minister: 90% of web snoop document censored to stop &#8216;premature unnecessary debate&#8217; &#8211; The Sydney Morning Herald</a></strong></p>
<p style="text-indent:20pt;"><em>Hugh for Alistair:</em> In the start-up world we tend to think of Web technology living somehow on the edge of regulation &#8211; outside of the interference from the pesky officials who don&#8217;t get the Web. But we have some big debates ahead of us: about net neutrality, privacy, censorship and much more. Australia seems to have jumped off the deep end in efforts to bring censorship and government snooping to the Web. And, ironists that they are, the Australian government censored 90% of the policy document &#8211; drafted with industry consultation, but no citizen input &#8211; that will form the basis of their policy-making. Their rationale for expunging most of the document, according to Attorney-General&#8217;s Department legal officer, Claudia Hernandez, was to prevent &#8216;premature unnecessary debate and could potentially prejudice and impede government decision making.&#8217; Which, if I understand the way democracy is supposed to function, is precisely the reason you allow debate.&#8221;</p>
<p><strong><a href="http://www.ftrain.com/editors-ship-dammit.html" target="_blank">Real Editors Ship &#8211; FTrain.com</a></strong><strong><br />
</strong>
<p style="text-indent:20pt;"><em>Hugh for Mitch:</em> Editors and &#8216;old&#8217;-media people get a bad rap in these Interetish times. <a href="http://www.ftrain.com/PaulFord.html#editors-ship-dammit" target="_blank">Paul Ford</a> comes to the defense of the editor, arguing that in fact they have all the skills needed to rule our messy Web universe: seeing patterns, meeting deadlines, shipping product, separating wheat from chaff, evaluating what people like and don&#8217;t like. I&#8217;d never thought of it before, but editors as described by Ford are much like start-up product managers. Now, if only we can deal with that pervasive distrust of technology.&#8221;</p>
<p><strong><a href="http://oreilly.com/catalog/9780596805890/?utm_content=em-orm-pr-Cooking+for+Geeks&amp;utm_campaign=O'Reilly&amp;utm_source=iPost&amp;utm_medium=email&amp;imm_mid=05f65d&amp;cmp=em-orm-pr-Cooking+for+Geeks" target="_blank">Cooking For Geeks by Jeff Potter &#8211; O&#8217;Reilly Publishing</a></strong></p>
<p style="text-indent:20pt;"><em>Mitch for Alistair:</em> First off, a huge congrats to Alistair on the birth of his first child. I know you&#8217;re an <a href="http://www.oreilly.com" target="_blank">O&#8217;Reilly</a> published author, but when I saw the title of this book, I just knew it had your name written all over it. You&#8217;re a Geek, you love to cook and now you&#8217;ll be home a whole lot more. I could not think of a more appropriate piece of content that you should be devouring right at this exact moment (pun intended). So, welcome to being a Dad (and with that, you should also be checking out <a href="http://www.digitaldads.com">Digital Dads</a> and the <a href="http://www.dadomatic.com" target="_blank">Dad-O-Matic</a> Blogs). Now, get cooking and help your wife out a little, will ya?</p>
<p><strong><a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/07/20/urnidgns002570F3005978D800257766005BA5CF.DTL" target="_blank">Five Reasons Amazon E-Books are Outselling Hardcovers &#8211; SF Gate</a></strong><strong>.<br />
</strong>
<p style="text-indent:20pt;"><em>Mitch for Hugh:</em> It was a big/historical week for the Publishing Industry. <a href="http://www.amazon.com" target="_blank">Amazon</a> announced that digital books are now outselling hardcover books. This moment in time reminds me of when MP3 sales started to eclipse those of physical CDs. The digitization of any industry is never easy, and this transition for the publishing industry is going to be equally confusing and scary. Issues like rights management and what &#8216;distribution&#8217; means is going to challenge the status quo. Just this week, I was told by my publisher that the rights to distribute my book, <a href="http://www.twistimage.com/book" target="_blank">Six Pixels of Separation</a>, on the <a href="http://www.amazon.com/dp/B0015T963C">Kindle</a> format in Canada have not been secured (along with all books published by <a href="http://www.hachettebookgroup.com/">Hachette Book Group</a>). Imagine that, you can&#8217;t get <a href="http://www.gladwell.com" target="_blank">Malcolm Gladwell</a>, the <a href="http://www.stepheniemeyer.com/twilight.html" target="_blank">Twilight series</a> or even <a href="http://about.zappos.com/meet-our-monkeys/tony-hsieh-ceo">Tony Hsieh</a>&#8216;s new book, <a href="http://www.deliveringhappinessbook.com/">Delivering Happiness</a>, and thousands of other books in Canada via Kindle. What does that do for sales?&#8221;</p>
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		<title>Good Links &#8211; Weekly (July 10)</title>
		<link>http://hughmcguire.net/2010/07/13/good-links-weekly-july-10/</link>
		<comments>http://hughmcguire.net/2010/07/13/good-links-weekly-july-10/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 14:32:33 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[buisness]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://hughmcguire.net/2010/07/13/good-links-weekly-july-10/</guid>
		<description><![CDATA[The Great Montreal Link Exchange continues (sorry this is late): Every week Mitch (w / t) picks a link for me and a link for Alistair (w / t). Alistair and I do the same. Losing Our Cool&#8221;: The high price of staying cool. Alistair for Hugh: Since Montreal&#8217;s in the middle of a heat [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.twistimage.com/blog/archives/six-links-worthy-of-your-attention-1/">Great Montreal Link Exchange</a> continues (sorry this is late): Every week Mitch (<a href="http://twistimage.com/blog">w</a> / <a href="http://twitter.com/mitchjoel">t</a>) picks a link for me and a link for Alistair (<a href="http://www.bitcurrent.com/">w</a> / <a href="http://twitter.com/acroll">t</a>). Alistair and I do the same.</p>
<p><strong><a href="http://www.salon.com/books/nonfiction/index.html?story=/books/feature/2010/07/05/losing_our_cool_air_conditioning_ext2010" target="_blank">Losing Our Cool&#8221;: The high price of staying cool.</a></strong></p>
<p style="text-indent:20pt;"><em>Alistair for Hugh</em>: Since Montreal&#8217;s in the middle of a heat wave, with temperatures cresting at 41 Celsius (105 Fahrenheit for our friends to the South) I thought this would be a good fit for Hugh. It&#8217;s about air conditioners. I never gave them much thought, but according to Losing our cool, they&#8217;ve shaped us more than we know: encouraging people to reproduce in the summer months; swelling the ranks of voters in Southern states; contributing to a drop in immunity, and more.</p>
<p><strong><a href="http://www.figarospeech.com/teach-a-kid-to-argue/" target="_blank">How to Teach a Child to Argue.</a></strong><strong><br />
</strong>
<p style="text-indent:20pt;"><em>Alistair for Mitch</em>: For Mitch, who&#8217;s frequently called on to convince others, here&#8217;s a piece my extremely expectant wife found on teaching your children to argue. While that sounds like a horrible idea, critical thinking and rhetoric can help children reason and figure things out. As we trust crowdsourced data, upvoted stories, and word of mouth more and more, the ability to think discriminately and to distinguish good arguments from bad will become a vital life skill.</p>
<p><strong><a href="http://www.technologyreview.com/blog/arxiv/25375/">Quantum Entanglement Holds DNA Together, Say Physicists.</a></strong> <em><br />
</em>
<p style="text-indent:20pt;"><em>Hugh for Alistair:</em> Talking to Alistair often leaves me with a sore brain. Another thing that gives me a sore brain is <a href="http://en.wikipedia.org/wiki/Quantum_mechanics">quantum physics</a>, particularly <a href="http://en.wikipedia.org/wiki/Quantum_entanglement">quantum entanglement</a>. Entanglement is a property of quantum systems that links two particles&#8217; states, even if they are separated by vast distances. Or, to quote from today&#8217;s link: &#8216;Entanglement is the weird quantum process in which a single wavefunction describes two separate objects. When this happens, these objects effectively share the same existence, no matter how far apart they might be.&#8217; Well that&#8217;s pretty weird. Even weirder would be if it turns out that quantum entanglement is what holds DNA together. Be sure to read the comment thread.</p>
<p><strong><a href="http://www.ob-ultrasound.net/history1.html">A short History of the development of Ultrasound in Obstetrics and Gynecology by Dr. Joseph Woo</a></strong><strong>. </strong></p>
<p style="text-indent:20pt;"><em>Hugh for Mitch</em><em>:</em> <a href="http://www.jaronlanier.com/">Jaron Lanier</a> has written critically about <a href="http://www.wikipedia.org">Wikipedia</a> entries replacing the more idiosyncratic pages by individual experts/hobbyists that used to crop up in web searches in the &#8216;old days&#8217;. At least Wikipedia is for the most part real text written by real people with the intention of helping readers get the information they want. But recently there&#8217;s been a new scourge, vapid pages of filler commissioned to match search queries to high-value <a href="http://adwords.google.com" target="_blank">adwords</a> (see: <a href="http://www.demandmedia.com/">Demand Media</a>). So, I was shocked and awed and thrilled when I did a recent search for &#8216;pre-natal ultrasound history&#8217; and found this page: &#8216;A short History of the development of Ultrasound in Obstetrics and Gynecology&#8217; written by <a href="http://www.obgyn.net/country/i-bios/woo.htm">Dr. Joseph S.K. Woo</a> of Hong Kong. Says the homepage: &#8216;Rated among the top 5% of all Internet sites by Lycos in 1995&#8242; (!) &#8230; A lovingly put-together treasure from the early, innocent days of the web. And still #1 ranked on <a href="http://www.google.com">Google</a> for &#8216;prenatal ultrasound history.&#8221;</p>
<p><strong><a href="http://blogs.hbr.org/hbr/nayar/2010/07/who-is-the-new-ceo.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+harvardbusiness+(HBR.org)">Who Is The New CEO?</a></strong><strong>. </strong><em><br />
</em>
<p style="text-indent:20pt;"><em>Mitch for Alistair: </em>A fascinating Blog post by <a href="http://blogs.hbr.org/hbr/nayar/">Vineet Nayar</a> over on the <a href="http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/index.jsp" target="_blank">Harvard Business Review</a> Blog where he asks: &#8216;What then is the role of the new CEO? Is it to personally add the most value to the business? Or is it to enable those at the heart of this new value zone? If, as I believe, the latter is the case, we need to rethink our leadership styles and adopt one that is aligned better with current realities.&#8221; As businesses try to re-define themselves in a post-recession and New Media world, why aren&#8217;t we looking for a new definition of our top leaders as well?</p>
<p><strong><a href="http://www.ideasinactiontv.com/episodes/2010/06/cyber-dissidents.html">Cyber Dissidents: How the Internet is Changing Dissent</a></strong><strong>. </strong><em><br />
</em>
<p style="text-indent:20pt;"><em>Mitch for Hugh: </em>Freedom of information is something we all need to be paying a lot more attention to. This is an excellent panel discussion (it&#8217;s a video) that looks at how online technology is allowing many stories to get told in real time. While many of us are quick to point to instances like the elections in Iran or the Haiti disaster, there are many, many other stories that are being told as well. None of this would be possible were it not for technology and Social media tools, channels and platforms. After watching this panel discussion, you may start thinking differently about <a href="http://www.facebook.com" target="_blank">Facebook</a>, <a href="http://www.youtube.com" target="_blank">YouTube</a> and <a href="http://www.twitter.com" target="_blank">Twitter</a> as real tools of change and access to freedom.</p>
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		<title>Good Links &#8211; Weekly (July 3, 2010)</title>
		<link>http://hughmcguire.net/2010/07/03/good-links-weekly-july-3-2010/</link>
		<comments>http://hughmcguire.net/2010/07/03/good-links-weekly-july-3-2010/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 16:56:47 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[web]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://hughmcguire.net/2010/07/03/good-links-weekly-july-3-2010/</guid>
		<description><![CDATA[This is week two of the Good Links Exchange, with selections from Mitch, Alistair and me. Each week, each of us choses one link each specifically for each of the other two guys, for a total of six links a week. For more info on this little project and the original post, check Mitch&#8217;s blog. [...]]]></description>
			<content:encoded><![CDATA[<p>This is week two of the Good Links Exchange, with selections from <a href="http://www.twistimage.com/blog/">Mitch</a>, <a href="http://bitcurrent.com">Alistair</a> and me. Each week, each of us choses one link each specifically for each of the other two guys, for a total of six links a week. For more info on this little project and the original post, check <a href="http://www.twistimage.com/blog/archives/six-links-worthy-of-your-attention/">Mitch&#8217;s blog.</a> And here are this week&#8217;s choices:</p>
<p><strong><a href="http://en.wikipedia.org/wiki/Flynn_effect">Can A Cognitive Surplus Re-ignite The Flynn Effect?</a></strong><br />
<em>in Wikipedia</em></p>
<p style="text-indent:20pt;"><em>Alistair for Hugh:</em> This is the name for a continuous increase in IQ over time &#8211; we don&#8217;t know why it happens, but theories include education, sanitation, and so on. We also suspect that it&#8217;s leveled out in developing nations. In our discussions of interactive textbooks and the Internet as a platform for education, it&#8217;s possible that we can rekindle (no pun intended) the Flynn effect through the ubiquitous access to broadband and Clay Shirky&#8217;s Cognitive Surplus; certainly, with Wikipedia just a click away, we&#8217;re all smarter on demand. So here&#8217;s the Wikipedia entry for the Flynn effect.</p>
<p><strong><a href="http://i.imgur.com/RLu8G.jpg">The Future of Politics is Whose Infographic You Believe</a></strong><strong>.</strong></p>
<p style="text-indent:20pt;"><em>Alistair for Mitch:</em> Green technology is both one of the biggest cultural and economic changes of the coming century, and one in which misinformation abounds. In the wake of the oil spill, people are receptive to that change, but communicating complex data on green tech is challenging, particularly with the greenwashing of terms like &#8216;clean coal&#8217; and the highly politicized debates around nuclear power and ethanol. This illustration of China&#8217;s green power does a great job of communicating a lot of information simply. But I want you to look at it through the lens of legislation and politics in a democracy. After Roosevelt, you couldn&#8217;t get elected without radio. After Kennedy, television. Obama? The Internet. Legislators will have to resort to messages like this in order to convince people of their position, and the facts and figured will be &#8216;certified&#8217; by various &#8216;independent&#8217; groups. </p>
<p><strong><a href="http://www.abc.net.au/rn/allinthemind/stories/2010/2909156.htm">It&#8217;s a Mindfield!</a></strong><br />
<em>[Audio] Natasha Mitchell interviews Lone Frank on All in the Mind.</em></p>
<p style="text-indent:20pt;"><em>Hugh for Alistair:</em> Advances in neuroscience are fundamentally shifting our understanding how we humans think, how we exist. &#8216;All in the Mind&#8217; is Australia National Radio&#8217;s weekly show about this shift, hosted by the fabulous Natasha Mitchell. For my money, it&#8217;s the best science radio series/podcast in the world. More or less at random, this is a favorite recent episode about the &#8216;chemical self,&#8217; religious experience, and the &#8216;I&#8217; in the brain. </p>
<p><strong><a href="http://www.clapclap.org/2007/04/hallelujah.html">It Doesn&#8217;t Matter Which You Heard: the Curious Cultural Journey of Leonard Cohen&#8217;s &#8220;Hallelujah&#8221;</a></strong><br />
<em>by Michael Barthel<br />
</em>
<p style="text-indent:20pt;"><em>Hugh for Mitch:</em> I don&#8217;t know if Mitch is a Leonard Cohen fan, but I know that he was a music journalist for many years before becoming a digital marketing luminary, so this is my choice for the week. It&#8217;s one of the best things about music I&#8217;ve read in ages, and is the sort of thing I like to point to when people complain about the Internet and blogs shortening attention spans, or making writing shorter and dumber. As always: it depends what you choose to read. </p>
<p><strong><a href="http://www.kaushik.net/avinash/2010/06/win-web-metrics-line-sight-net-income.html">Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!</a></strong><br />
<em>by Avinash Kaushik</em></p>
<p style="text-indent:20pt;"><em>Mitch for Alistair:</em> Alistair (literally) wrote the book on web monitoring, but Avinash Kaushik &#8211; the Analytics Evangelist for Google and author of both Web Analytics &#8211; An Hour A Day and Web Analytics 2.0 &#8211; had one of the most fascinating Blog posts earlier this week on what all of this data, monitoring and optimization should mean in terms of bottom-line revenue. As with everything Kaushik posts, it&#8217;s timely, super relevant and, above all else, entertaining. So, now you&#8217;re monitoring everything online&#8230; but is it making you cash? </p>
<p><strong><a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=130939&amp;nid=115914">The &#8216;Subliminal&#8217; Effects Of Banner Ads.</a></strong><br />
<em>by Laurie Sullivan</em></p>
<p style="text-indent:20pt;"><em>Mitch for Hugh:</em> Hugh recently had an amazing Blog post titled, Death to Design? Death to the Banner Ad?, well, just this week, MediaPost ran this news item from a recent research report that states people may claim to hate banners ads and want them to go bye-bye, but they actually do impact purchase decisions and have a branding effect on the masses. So, as more and more people start using Readability and InstaPaper (like Hugh does), we may find a need for an additional marketing channel to build brand awareness and recall online. </p>
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		<title>Good Links (Weekly?)</title>
		<link>http://hughmcguire.net/2010/06/27/good-links-weekly/</link>
		<comments>http://hughmcguire.net/2010/06/27/good-links-weekly/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 11:30:39 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://hughmcguire.net/2010/06/27/good-links-weekly/</guid>
		<description><![CDATA[I had lunch last week with Mitch Joel (t/w) and Alistair Croll (t/w). Amid lots of brain-exploding chatter, Mitch had a nice idea: how about each week we each pick a good link for each of the other two guys. So, every week, six good links, specially chosen. Our own personalized weekly Givemesomethingtoread, that other [...]]]></description>
			<content:encoded><![CDATA[<p>I had lunch last week with Mitch Joel (<a href="http://twitter.com/mitchjoel">t</a>/<a href="http://twistimage.com/blog">w</a>) and Alistair Croll (<a href="http://twitter.com/acroll/">t</a>/<a href="http://www.bitcurrent.com/">w</a>). Amid lots of brain-exploding chatter, Mitch had a nice idea: how about each week we each pick a good link for each of the other two guys. So, every week, six good links, specially chosen. Our own personalized weekly <a href="http://givemesomethingtoread.com">Givemesomethingtoread</a>, that other people might enjoy as well.</p>
<p>Forthwith:</p>
<p><strong><a href="http://rte.gartner.com/research/fellows/asset_60126_1176.jsp" target="_blank">The Gartner Fellows Interview with James Burke</a></strong>.
<p style="text-indent:20pt;">This is a great interview with James Burke, which I think Hugh should read. Burke is brilliant, and if you get a chance to watch The Day The Universe Changed and Connections (all available on the <a href="http://www.youtube.com/user/JamesBurkeWeb" target="_blank">james burke web channel</a> on YouTube) it&#8217;s time well spent. (Alistair for Hugh).</p>
<p><strong><a href="http://scienceblogs.com/mixingmemory/2008/07/fart_spray_and_disgust_more_ge.php" target="_blank">Mixing Memory &#8211; Fart Spray (And Disgust) Makes Moral Judgments More Severe</a></strong>.</p>
<p style="text-indent:20pt;">Mitch, you mentioned (rightly so) that while a pay-for-change-of-opinion model might work for big-ticket, highly branded, associated-with-self-worth products, there are many things that fall below this, where we have loyalty but aren&#8217;t talking about it much because it doesn&#8217;t affect our social status (thanks, <a href="http://www.alaindebotton.com/" target="_blank">Alain de Botton</a>.) In that realm, I would submit that there are many hard-to-compute factors involved. Here&#8217;s a good write-up on disgust &#8211; simulated through a fart smell (no, really) and a messy office &#8211; polarizes moral judgments. (Alistair for Mitch).</p>
<p><strong><a href="http://www.cityofsound.com/blog/2010/02/emergent-urbanism-or-bottomup-planning.html" target="_blank">City Of Sound &#8211; Emergent Urbanism, or &#8216;bottom-up planning&#8217;</a></strong>.</p>
<p style="text-indent:20pt;">Alistair works with start-ups and innovators, and was partially responsible for setting up the informal co-working space that my company has been in for a little over a year. This article explores a more formalized (yet still grassroots) project that answers the question: how can you revitalize an empty downtown while encouraging start-ups? Answer: get cheap rent in empty buildings, wire up the buildings with a free wi-fi network, and offer start-ups rolling monthly leases. (Hugh for Alistair)</p>
<p><strong><a href="http://www.techdirt.com/articles/20100615/0127579820.shtml" target="_blank">The Atlantic &#8211; Learns To Out-Innovate Itself</a></strong>.</p>
<p style="text-indent:20pt;">I recently attended, with Mitch, a panel on the future of the magazine, at the Summer Literary Series. Panelists included: the fiction editor at <a href="http://www.newyorker.com" target="_blank">The New Yorker</a>, the associate publisher of <a href="http://www.nybooks.com" target="_blank">The New York Review of Books</a>, and an editor from <a href="http://www.walrusmagazine.com/" target="_blank">The Walrus</a>. The panel was a dud, with very little talk of the present, let alone the future. In counterpoint, here&#8217;s a short piece on how <a href="http://www.theatlantic.com" target="_blank">The Atlantic</a> has reinvented itself, by taking this radical approach: &#8216;If our mission was to kill the magazine, what would we do?&#8217; (Hugh for Mitch)</p>
<p><strong><a href="http://www.slideshare.net/mikearauz/design-for-networks" target="_blank">SlideShare &#8211; Design For Networks</a></strong></p>
<p style="text-indent:20pt;">You were talking a lot about what we should be measuring online &#8211; especially for Marketers. And, while I think that is critical, we also need to better understand why humans do things and design the technology around their needs. One of my team members (<a href="http://www.craphammer.ca" target="_blank">Sean Howard</a>) sent me this great SlideShare presentation, and I think this will help you moving forward. (Mitch for Alistair).</p>
<p><strong><a href="http://www.niemanlab.org/2010/06/clay-shirkys-cognitive-surplus-is-creating-and-sharing-always-a-more-moral-choice-than-consuming/" target="_blank">Niemen Journalism Lab &#8211; Clay Shirky&#8217;s &#8220;Cognitive Surplus&#8221;: Is creating and sharing always a more moral choice than consuming?</a></strong></p>
<p style="text-indent:20pt;">I&#8217;m cheating here a little, both Hugh and Alistair should check this out. It&#8217;s a great review of <a href="http://www.shirky.com/" target="_blank">Clay Shirky</a>&#8216;s latest book, Cognitive Surplus (Shirky is also the author of Here Comes Everybody). I&#8217;m almost finished reading Cognitive Surplus and this book is dog-ear marked and written in as if it were one of my notebooks from high school. It&#8217;s filled with great thoughts about the Web (with great examples) about how we share, connect and collaborate &#8211; which is all topics that drive how you develop new businesses and your perspective on the publishing industry. This review is awesome and the book is better. (Mitch for Hugh &#38; Alistair)</p>
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		<title>Sifting Through the Books</title>
		<link>http://hughmcguire.net/2010/06/14/sifting-through-the-books/</link>
		<comments>http://hughmcguire.net/2010/06/14/sifting-through-the-books/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 17:22:45 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://hughmcguire.net/2010/06/14/sifting-through-the-books/</guid>
		<description><![CDATA[I have a post up over at O&#8217;Reilly&#8217;s Tools of Change blog, Sifting through all these books: &#8230;We have a massive and growing supply and demand imbalance in the book business. And, as the technologies for creating and distributing books becomes trivial, the supply of books is just going to keep growing exponentially. There is [...]]]></description>
			<content:encoded><![CDATA[<p>I have a post up over at O&#8217;Reilly&#8217;s Tools of Change blog, <a href="http://toc.oreilly.com/2010/06/sifting-through-all-these-book.html">Sifting through all these books</a>:</p>
<blockquote><p>&#8230;We have a massive and growing supply and demand imbalance in the book business. And, as the technologies for creating and distributing books becomes trivial, the supply of books is just going to keep growing exponentially. There is a whole other article to write about the business implications of these numbers, but I&#8217;m interested here in some ideas about how our info systems might manage this huge pile of books. That is, how are people going to sift through all these books to find what they want?&#8230;</p></blockquote>
<p> [<a href="http://toc.oreilly.com/2010/06/sifting-through-all-these-book.html">link</a>...]</p>
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		<title>Death to Design? Death to the Banner Ad?</title>
		<link>http://hughmcguire.net/2010/06/11/death-to-design-death-to-the-banner-ad/</link>
		<comments>http://hughmcguire.net/2010/06/11/death-to-design-death-to-the-banner-ad/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 18:56:17 +0000</pubDate>
		<dc:creator>Hugh</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://hughmcguire.net/2010/06/11/death-to-the-banner-ad/</guid>
		<description><![CDATA[We are getting to a point where all data &#8211; web sites, books &#8211; are accessible as raw, structured datasets, to a point when we users can/and will do as we wish with the outputs. This is the case with web sites now. You can force your browser to display things in a particular way. [...]]]></description>
			<content:encoded><![CDATA[<p>We are getting to a point where all data &#8211; web sites, books &#8211; are accessible as raw, structured datasets, to a point when we users can/and will do as we wish with the outputs. This is the case with web sites now. You can force your browser to display things in a particular way. Or, you can do as I do: install the <a href="http://lab.arc90.com/experiments/readability/">Readability bookmarklet</a> &#8211; which strips all the junk off a web page, and gives you text on white, easy to read. Apple&#8217;s Safari browser just implemented a similar feature, based on the Readability code. You can also use <a href="http://www.instapaper.com/">Instapaper</a>, which downloads the text from a page to your iPhone, and displays it, again, in a simple format &#8211; black text, white screen &#8211; that&#8217;s easy to read.</p>
<p>I rarely read anything on the web without using either of these tools, because both provide the best reading experience. This is going to become the norm for all kinds of reading: someone gives you the text, and you decide how you want to read it.</p>
<p><em>UPDATE:</em> <a href="http://comingupforair.net/">Matt</a> just pointed me to <a href="http://guardian.gyford.com/">Today&#8217;s Guardian</a> &#8211; a simple display of all <a href="http://www.guardian.co.uk/">Guardian</a> articles on any day, built by <a href="http://www.gyford.com/">Phil Gyford</a>, using the <a href="http://www.guardian.co.uk/open-platform">Guardian&#8217;s</a> (revolutionary) <a href="http://explorer.content.guardianapis.com/#/search?tag=books%2C+publishing%2C+technology&amp;order-by=newest&amp;format=json">Open Platform API</a>.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />
<em>Sample inline advertising: Buy Hendel&#8217;s </em><em><a href="http://www.amazon.com/gp/product/0300075707?ie=UTF8&amp;tag=cmod-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0300075707">On Book Design</a></em><em> from Amazon</em><br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>What&#8217;s happening here is that &#8220;design&#8221; is starting to fall away as a responsibility of the producer/distributor of texts. Their role is becoming more as a provider of an API to access the data. And then on the *other* end the reader is starting to choose the tools that deliver a design they like, how they want to consume that content.</p>
<p>Among other things, this should *kill* banner advertising. It will also obviate lots of book design.</p>
<p>Danny Sullivan, of <a href="http://searchengineland.com/">Search Engine Land</a>, has taken issue with Readability &#8211; or at least the way it was <a href="http://blog.arc90.com/2010/06/10/why-we-built-readability/">described by Rich Ziade on the Arc90 blog</a>. Says Danny, in <a href="http://blog.arc90.com/2010/06/10/why-we-built-readability/#comment-6762">Readability&#8217;s comment thread</a>:</p>
<blockquote><p>I have ads because they help support the quality journalism my blog provides. I have related links because, news flash, sometimes readers like to read related material.</p>
<p>If we&#8217;re talking about due respect, here&#8217;s the &#8220;harsh reality&#8221; for those readers who want to be left alone. Ads pay for what you read. Since most readers don&#8217;t want to pay for subscriptions &#8212; don&#8217;t even make voluntary donations when asked &#8212; those ads underwrite content that they consume.</p></blockquote>
<p>Now this is kind of interesting. Danny is a seasoned, and savvy web/media commentator, part of a web-native industry that tends to criticize mainstream media for trying to defend dying business models in the face of consumer choice and technology.</p>
<p>And here it looks like Danny, of the web, is defending a business model in the face of consumer choice and technology.</p>
<p>I don&#8217;t begrudge Danny at all &#8211; as a business owner, when you see a technology that might kill a major revenue stream (eg. banner ads), certainly you&#8217;ll get nervous.</p>
<p>So, are banner ads dead? I for one hope so. I hate them, and they get in the way of what I want to do: read. </p>
<p>But, what am I willing to pay in exchange for no banners? How am I willing to pay it? It&#8217;s not clear to me. I do know that I click on one banner ad in perhaps a gazillion impressions, so I&#8217;m not a consumer that&#8217;s generating any value for banner ads either. When I read your stuff, your banner ads bug me, and I sure as hell don&#8217;t buy anything from them. So what&#8217;s the point in having them there when I read your stuff? I&#8217;d say, there isn&#8217;t much. </p>
<p>But I also don&#8217;t know the alternative. I do know that asking me not to read comfortably is likely to work as well as asking my friend Tom not to watch television on TVShack.</p>
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