CafePress as pollster?

by Hugh

On Saturday mornings we make scrambled eggs, read the Saturday Globe and Mail, and listen to the podcast of On the Media, the best American current affairs program out there.

This week’s episode has a really interesting piece (starting at 37 minutes), about print-on-demand web t-shirt company CafePress. Fred Durham, co-founder, claims that political t-shirt designs and sales are better predictors of political outcomes than polls. You can follow the data here: CafePress Meter.

CafePress.com : CafePress Meter

Apparently Obama is the front-runner in the election, though last week Obama’s sales went down by 2.67%, and McCain is up 2.86%. However, Obama is selling 60-70% of candidate shirts, to McCain’s 20ish %.