social web fatigue, and doing what’s important

by Hugh

I’m suffering a bit from social media fatigue, like everyone I guess. All this stuff – twittering, and building your audience, and debates about whether facebook is good or bad, and linkbaiting and SEO and new tools and old tools, widgets and do-dads: just making my head hurt.

All of us, and all of you (and me), should just forget about all that stuff, and ask ourselves: What is important to me? What do I really, truly care about? If I could improve something in the world, what would it be?

And then think about ways to do that. If you do it well, I am convinced that the audience, and the living-you-need will come.

If you are not convinced that what you are doing is important in some way, then why are you doing it? Why don’t you spend your time on something you think is important?

And by the way, lest I sound like a preachy jerk, I’m talking as much to myself as I am to anyone else.