Comments on: an advertising role reversal http://hughmcguire.net/2007/11/25/an-advertising-role-reversal/ publishing, technology, media, philosophy, a bit of politics. Tue, 24 Jan 2012 23:02:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mitch Joel - Twist Image http://hughmcguire.net/2007/11/25/an-advertising-role-reversal/comment-page-1/#comment-4392 Mitch Joel - Twist Image Sun, 25 Nov 2007 23:16:15 +0000 http://hughmcguire.net/2007/11/25/an-advertising-role-reversal/#comment-4392 I think so. There are places like Commission Junction (ww.cj.com) that act like ad networks but for affiliates. I think so. There are places like Commission Junction (ww.cj.com) that act like ad networks but for affiliates.

]]> By: Hugh http://hughmcguire.net/2007/11/25/an-advertising-role-reversal/comment-page-1/#comment-4386 Hugh Sun, 25 Nov 2007 22:12:38 +0000 http://hughmcguire.net/2007/11/25/an-advertising-role-reversal/#comment-4386 thanks for the comment, mitch. so, yes ... affiliate web ads exist, but is there a big advertising clearinghouse to make this easy? amazon comes close, i guess, but it's not quite what i want yet ... tho getting there. thanks for the comment, mitch.

so, yes … affiliate web ads exist, but is there a big advertising clearinghouse to make this easy? amazon comes close, i guess, but it’s not quite what i want yet … tho getting there.

]]> By: Mitch Joel - Twist Image http://hughmcguire.net/2007/11/25/an-advertising-role-reversal/comment-page-1/#comment-4385 Mitch Joel - Twist Image Sun, 25 Nov 2007 22:02:49 +0000 http://hughmcguire.net/2007/11/25/an-advertising-role-reversal/#comment-4385 Great thoughts Hugh, and you are spot-on - this is one of the big ways online marketing is changing the marketing and advertising models of old. BTW, Google is involved in everything from print to radio to TV ads as well - basically doing the model you described on those platforms. One area I would encourage you (or your readers) to check out is the idea of Affiliate Marketing. That is, precisely, what you are talking about: individuals with a Website can choose which products they want to promote on their properties and the owners of the products give the website owner a cut of the action if a purchase is made. It is a world where the manufacturers of products do have to work hard to convince website owners that their products are good for the visitors and, like you said, even if they are good, if they don't drive sales, it's easy to cut it and find another one to take its place. I love this kind of Marketing because the brand, products, quality and price all play a factor, and consumers have choices. The same choices you're using to decided whether or not to include this kind of Marketing on your site. Great thoughts Hugh, and you are spot-on – this is one of the big ways online marketing is changing the marketing and advertising models of old. BTW, Google is involved in everything from print to radio to TV ads as well – basically doing the model you described on those platforms.

One area I would encourage you (or your readers) to check out is the idea of Affiliate Marketing. That is, precisely, what you are talking about: individuals with a Website can choose which products they want to promote on their properties and the owners of the products give the website owner a cut of the action if a purchase is made.

It is a world where the manufacturers of products do have to work hard to convince website owners that their products are good for the visitors and, like you said, even if they are good, if they don’t drive sales, it’s easy to cut it and find another one to take its place.

I love this kind of Marketing because the brand, products, quality and price all play a factor, and consumers have choices. The same choices you’re using to decided whether or not to include this kind of Marketing on your site.

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