any suggestions? the tagline went through about 1,000,000 revisions by our editorial team, many of them seasoned journalists/writers. Technically, it does say what we do: we aggregate, curate and amplify. We need to be explicit as the number one question we always got was “uh, but what do you *do*?”

matt: i’m generally a big fan of cutting out redundancy myself but our people are really keen on making the point that it’s a global effort. ‘Cause, you know, it is. Also, the use of the 6-character string “global” in that tagline is of two very distinct things: the name of our project, and a reference to it’s scope.

Thanks for the post, Hugh, and sorry it took me 2 weeks to come by and see it. ;)

“global conversations,” says enough. but wait - ‘global’ is in the title, so even that’s redundant.

hmmm…